Try to imagine where you have an outlet and you don’t have any signage placed on it. No name, windows or anything of which is particular to it. You will surely be facing people out of curiosity to look for another product compared to the ones that you are selling. Having a shop with a proper name and a product image onto it could attract many people and they are going to ask on what you are selling and some people would even be sharing their experience to others about your shop and product.
An example on such cases would be a website which has not been optimized and the other is an optimized website.
Search Engine Optimization (SEO) is the process of creating a web page that is easy to find and one that’s easy to categorize. This is able to help customers to find out about your business from the thousands of companies available. This simply means that SEO is an important part of digital marketing strategy as well. This is concerned with a holistic move to help drive customers towards your business through the online platforms. To be able to do this, it is crucial that you make sure the website will rank higher in Search Engine Result Pages (SERP). In order for you to understand about it, an example is that there are 14 billion searches online that happens each month. Imagine just a fraction of that search happens on your business. For you to get the benchmark, the website you have needs to rank higher in the SERP and that it should be able to perform well in social media marketing as well as with the pay per click (PPC) activities, which needs to get along together with the digital marketing tasks of this digital marketing company.
Advertising is considered to be a very important part for any business. If ever a business goes online, the advertising is going to work best in garnering big amounts of web traffic. SEO likewise offers an opportunity on free advertising.
Proper SEO actually helps to make a website rank at the first page of SERP. Take note that most people tends to only scan as well as review the first two pages of SERP. Another addition also is that there are about 75% of consumer that uses search engines in find some local business information. If you compare it with online marketing like PPC, email marketing programs and social media marketing, SEO can actually give good ROI. There’s also about 85% customers daily that checks the online reviews prior to buying a product.